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Jan 31, 2022

Sweet Ways To Celebrate Lunar New Year

Celebration of Lunar New Year with REESE'S

What Is Lunar New Year?

Traditionally celebrated in East Asian cultures, Lunar New Year marks the beginning of the year based on the appearance of the first new moon, occurring in late January or early February. 2022 will be the Year of the Tiger according to the Chinese zodiac.

Chinese New Year, also known as Spring Festival, is deeply rooted in myths and customs that date back centuries. The mythological beast Nian was said to attack villagers, but the villagers discovered it feared the color red, loud noises, and fire. That’s why many Chinese families decorate with red lanterns and celebrate with firecrackers. It’s also tradition to sweep their homes to get rid of bad luck and make way for good fortune in the coming year.

You can celebrate the Year of the Tiger at home by making these sweet creations and also learn more about Lunar New Year and how Hershey celebrates below!

boy in a spiderman costume

Lunar New Year & Moments Of Goodness

Chinese New Year or Lunar New Year, also known as the Spring Festival, is an important celebration in many Asian countries. Read one employee’s favorite Lunar New Year memories from her childhood in China and how she’s incorporating those moments of goodness into her son’s life.

boy in a spiderman costume

Join Us at HERSHEY'S Chocolate World!

Celebrate the Year of the Tiger at HERSHEY'S CHOCOLATE WORLD with activities, photo ops, limited-edition cookies & treats, and more!

Asian Pacific Islander

Hershey Asian & Pacific Islander Business Resource Group

Hershey’s support of our Asian employees, Pacific Islander, and community shine by continually advancing our representation across Asian Americans. We are committed to increasing diverse employee representation particularly at leadership levels by equitably selecting and developing diverse talent, and by diligently co-creating career moves.


EDUCATING our workforce about API Heritage while ENHANCING our commercial offerings, thereby ELEVATING career opportunities for our membership base.


To learn more about how the Hershey API BRG contributes, visit our regional community partner, AIACPA, for more details.