Crunchy peanut butter wrapped in a rich chocolate coating ... it’s no wonder that 5TH AVENUE Candy Bars have delighted chocolate lovers since 1936.

5th avenue on television screen

The History of 5TH AVENUE Bars

In 1936, Luden’s Inc. of cough drop fame introduced 5TH AVENUE Candy Bars, named after New York City’s stylish Fifth Avenue. 

The original bars contained a crunchy peanut butter center, topped with toasted almonds and coated in chocolate.

The Hershey Company purchased Luden’s Inc. in 1986, and has been making 5TH AVENUE Candy Bars ever since.