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Did You Know?

In 1978, The Hershey Company introduced WHATCHAMACALLIT Bars made of peanut butter crisp coated in a thin layer of chocolate. In 1978, candy chemists modified the formula to include caramel, peanut-flavored crisos and great chocolate taste!

Did You Know?

The WHATCHAMACALLIT Bar name was chosen because it's catchy, unique, memorable and fun. It was selected from a list of nearly 100 possibilities brainstormed by The Hershey Company and it's ad agencies. 

whatchamacallit bar