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The deliciously crispy Whatchamacallit Candy Bar has a flavor and a name that are impossible to forget.

Whatchamacallit Candy Bar unwrapped

The History of WHATCHAMACALLIT Candy Bars

The Hershey Company introduced WHATCHAMACALLIT Bars in 1978. The original candy bars were made of peanut butter crisp coated in a thin layer of chocolate.

In 1987, the formula was modified to include , caramel, peanut-flavored crisps, and great chocolate taste – the WHATCHAMACALLIT Bar we love today.

More Hershey History

More About WHATCHAMACALLIT Candy Bars

What’s in a Name?

Television with Whatchamacallit image

What’s in a Name?

The product name was chosen from a list of nearly 100 possible names brainstormed by The Hershey Company and ad agency staff. Ultimately, they landed on one that is catchy, unique, memorable and fun.

Kosher HERSHEY’S Chocolate

Whatchamacallit unwrapped candy bar

Kosher WHATCHAMACALLIT Candy Bars

WHATCHAMACALLIT Candy Bars are certified kosher. See more options and designations.
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