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Hershey-Inspired Lunar New Year Activities

Traditionally celebrated in East Asian cultures, Lunar New Year marks the beginning of the year when the first new moon arrives. This year, Lunar New Year, or Spring Festival, occurs on February 10, 2024, and welcomes the Year of the Dragon. Explore new and traditional ways to celebrate good fortune with your family and friends.


person holding a candy bar wrapped in a lunar new year candy bar wrapper

Celebrate a Sweet Lunar New Year

Wish your loved ones a year of good fortune by gifting them a customized treat that features festive Lunar New Year designs and colors.

Create This Craft
paper lantern crafts

Paper Lanterns

Light up the winter night with handmade paper lanterns, perfect for decorating during Lunar New Year's Lantern Festival.

lunar new year celebration photos

Lunar New Year Food & Family Traditions

Every holiday has rich sights and sounds that shape our memories. Hershey employee Tony is Vietnamese-American and recalls his special childhood moments of Lunar New Year, like roasted pork belly (thit heo quay), mung bean cakes in banana leaves (bánh tét) and even the sound of dice shaking in a bowl (bầu cua).

Lunar New Year Celebrations at HERSHEY'S CHOCOLATE WORLD

Each year, HERSHEY'S CHOCOLATE WORLD Attraction hosts vibrant family activities to welcome the Chinese New Year. Check out the fun from 2023's Year of the Rabit celebration and join us this year!


lunar new year celebration at hershey's chocolate world

Lunar New Year Events at Hershey

Celebrate the Year of the Dragon at HERSHEY'S CHOCOLATE WORLD Attraction featuring a parade, activities, photo ops, limited-edition treats and more!

Frequently Asked Questions About Lunar New Year

Asian Pacific Islander

The Hershey Company's API BRG educates our workforce about their cultural heritage while elevating career opportunities for its members. At The Hershey Company, we are committed to increasing diverse employee representationparticularly at leadership levels by equitably selecting and developing diverse talent. Learn more about Careers at Hershey.