Skip to main content

Secret Admirer HERSHEY'S HUGS and KISSES Candy Cupcakes


1 hour 30 minutes
Skill Level
30 cupcakes

If you’re looking for the perfect Valentine cupcake decorating idea, your search is over. This easy-to-make recipe uses HERSHEY’S HUGS Candies and KISSES Chocolates to show the special person in your life how much you care. Just be prepared to receive some hugs and kisses of your own.

Ingredients & Directions

Prep Time
25 minutes
Bake Time
22 minutes
Cool Time
30 minutes



Step-By-Step Directions

Equipment Needed 
oven oven
2-1/2 inch muffin cup tin muffin cup tin
muffin cups muffin cups
bowl bowl
mixer mixer
measuring cups measuring cups
rubber scraper rubber scraper
wire rack wire rack

Heat oven to 350°F. Line 30 muffin cups (2-1/2 inches in diameter) with paper or foil bake cups. Remove wrappers from 15 KISSES and 15 HUGS.


Beat butter, shortening and sugar in large bowl until fluffy. Add eggs and vanilla; beat well. Stir together flour, cocoa, baking soda and salt; add alternately with water to butter mixture, beating until well blended. Fill muffin cups 1/2 full with batter. Place 1 KISS or 1 HUG on surface of each cup; do not press candy into batter.


Bake 20 to 23 minutes or until tops spring back when touched lightly. Cool completely in pan on wire rack.


Remove wrappers from remaining candies; set aside. Stir several drops red food coloring into frosting for desired shade of pink frosting. Frost cupcakes. Top each cupcake with 1 KISS and 1 HUG.

Additional questions?