Hershey-Inspired Lunar New Year Activities
Traditionally celebrated in East Asian cultures, Lunar New Year marks the beginning of the year when the first new moon arrives. This year, Lunar New Year, or Spring Festival, occurs on January 22, 2023, and welcomes the Year of the Rabbit. Explore new and traditional ways to celebrate good fortune with your family and friends.
Why Do We Celebrate Lunar New Year
Lunar New Year celebrates new beginnings to make way for good fortune in the coming year. Celebrations and traditions are deeply rooted in myths and customs of East Asian Cultures. Here's how one Hershey Company employee shares Lunar New Year Customs with her family.
Lunar New Year Celebrations at HERSHEY'S CHOCOLATE WORLD
Each year, HERSHEY'S CHOCOLATE WORLD Attraction hosts vibrant family activities to welcome the Lunar New Year. Check out the fun from 2022's Year of the Tiger celebration and join us this year!
Lunar New Year Events at Hershey
Celebrate the Year of the Rabbit at HERSHEY'S CHOCOLATE WORLD Attraction featuring a parade, activities, photo ops, limited-edition treats and more!
Hershey's API BRG Lead, Lin Guo, writing Chocolate World's guests' names in Chinese.
"Customize Your Own Chocolate Bar" including a Lunar New Year design option.
Local Chinese Dance Group, Sunshine Dance Club, performing classical Chinese Dance in Chocolate World's Atrium.
Little Star Chinese Language School Students after a traditional Lion Dance and Folk Dance.
Hershey Company Volunteer writing Chocolate World visitors names in Chinese.