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Hershey-Inspired Lunar New Year Activities

Traditionally celebrated in East Asian cultures, Lunar New Year marks the beginning of the year when the first new moon arrives. This year, Lunar New Year, or Spring Festival, occurs on January 22, 2023, and welcomes the Year of the Rabbit. Explore new and traditional ways to celebrate good fortune with your family and friends.


paper lantern crafts

Paper Lanterns

Light up the winter night with handmade paper lanterns, perfect for decorating with during Lunar New Year's Lantern Festival.

lunar new year celebration photos

Why Do We Celebrate Lunar New Year

Lunar New Year celebrates new beginnings to make way for good fortune in the coming year. Celebrations and traditions are deeply rooted in myths and customs of East Asian Cultures. Here's how one Hershey Company employee shares Lunar New Year Customs with her family. 

Lunar New Year Celebrations at HERSHEY'S CHOCOLATE WORLD

Each year, HERSHEY'S CHOCOLATE WORLD Attraction hosts vibrant family activities to welcome the Lunar New Year. Check out the fun from 2022's Year of the Tiger celebration and join us this year!


lunar new year celebration at hershey's chocolate world

Lunar New Year Events at Hershey

Celebrate the Year of the Rabbit at HERSHEY'S CHOCOLATE WORLD Attraction featuring a parade, activities, photo ops, limited-edition treats and more!

Frequently Asked Questions About Lunar New Year

Asian Pacific Islander Business Resource Group logo

Asian & Pacific Islander (API) Business Resource Group (BRG)

The Hershey Company's API BRG educates our workforce about their cultural heritage while elevating career opportunities for its members. At The Hershey Company, we are committed to increasing diverse employee representation particularly at leadership levels by equitably selecting and developing diverse talent.