Hershey-Inspired Lunar New Year Activities
Traditionally celebrated in East Asian cultures, Lunar New Year marks the beginning of the year when the first new moon arrives. This year, Lunar New Year, or Spring Festival, occurs on February 10, 2024, and welcomes the Year of the Dragon. Explore new and traditional ways to celebrate good fortune with your family and friends.
Celebrate a Sweet Lunar New Year
Wish your loved ones a year of good fortune by gifting them a customized treat that features festive Lunar New Year designs and colors.
Lunar New Year Food & Family Traditions
Every holiday has rich sights and sounds that shape our memories. Hershey employee Tony is Vietnamese-American and recalls his special childhood moments of Lunar New Year, like roasted pork belly (thit heo quay), mung bean cakes in banana leaves (bánh tét) and even the sound of dice shaking in a bowl (bầu cua).
Lunar New Year Celebrations at HERSHEY'S CHOCOLATE WORLD
Each year, HERSHEY'S CHOCOLATE WORLD Attraction hosts vibrant family activities to welcome the Chinese New Year. Check out the fun from 2023's Year of the Rabit celebration and join us this year!
Lunar New Year Events at Hershey
Celebrate the Year of the Dragon at HERSHEY'S CHOCOLATE WORLD Attraction featuring a parade, activities, photo ops, limited-edition treats and more!