THE STORY BEHIND THE BAR
How HERSHEY'S Creme Bars Got Their Start
It takes more than a great idea to create a new treat. The layered eating experience is what makes HERSHEY’S Creme Bars so unique, but also why they almost didn’t get made!
The milk chocolate, the smooth creme and the flavored caramel were all developed independently, and the team had to strike the perfect balance when they finally came together. The combination of the creme and the caramel is what makes for that perfect bite. If even one element is off, it can change the entire experience!
Once the team perfected the layers, they faced another difficult challenge: choosing which flavors would make the final cut. Consumer taste testers helped narrow the field. Salted Caramel Creme emerged as a familiar yet elevated favorite, while Affogato shined with its unexpected flavor profile and perfect pairing with milk chocolate.
So what's next for the innovation team? Could there be more flavors to come?